Building a Coaching Culture

A growing number of organizations recognize the value in building a coaching culture that offers employees at all levels the opportunity to grow their skills, enhance their value and reach their professional goals. Still, questions remain: What does a successful coaching culture look like? What’s more, how can organizations design a coaching culture that is impactful, sustainable and aligned with strategic goals? Building a Coaching Culture explores these questions by investigating the components of a successful coaching culture and the state of organizational coaching today.


Building a Coaching Culture is a signature piece of research conducted in partnership between ICF and the Human Capital Institute (HCI) in order to examine the ways in which companies and leaders establish and support a coaching culture and to further identify the motivation, application and outcomes of coaching practices today.

The survey, geared toward individuals in human resources, talent management, and learning and development roles, was administered to 544 respondents from organizations of various sizes representing diverse industrial sectors. The research also includes in-depth interviews with subject-matter experts.

Final Report: The 2014 Building a Coaching Culture Final Report is available for free to ICF Members. Non-members can purchase the report for $45 USD.


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